MicroBrewr 060: How to make a website that people find, with UnEarthed Creative.

MicroBrewr 060: How to make a website that people find

Allan Wolfe is a beer writer who started UnEarthed Creative in Chicago, Illinois. His online marketing firm helps small businesses in the new world of online marketing. They specialize in marketing for small breweries.

“If you’ve got the best beer, but nobody knows it exists, what’s the point?” says Allan.

“As the craft beer industry becomes so much bigger, every market has a certain point where it’s saturated,” Allan explains. “The craft beer market is heading directly toward the saturation point. I think that’s when the market is going to get really competitive.”

As competition among breweries increases, it’s more important to have a meaningful web presence.

“The easier you make it for people to find you,” advises Allan, “and then once they’ve found you, the easier you make for them to buy things from you, the better off you’re going to be absolutely.”

Allan says the first thing to consider when you make a website is to use an easy platform that a lot of developers and content management specialists are familiar with, such as WordPress. Next you need to create helpful, useful content. And make a website that uses a “responsive,” mobile compatible design.

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Because search results are moving toward helpful, useful content for the user, your website must have a lot of content. Allan says every website must have a blog and he offers these ideas for writing new content:

  • Brewery updates and events
  • What you’re doing
  • New releases
  • New equipment
  • Any sort of update or message you want to communicate with your customers

“If you’ve got the best beer, but nobody knows it exists, what’s the point?” [Tweet This]

 

Listener question:

From TastingNitch on Twitter: What is your preferred beer drinking vessel and why?

Book recommendation:

Check out the entire list of recommended books, click here.

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