MicroBrewr 017: work with customers to make award winning beer, with Birdsong Brewing Company.

MicroBrewr 017: Work with customers to make award winning beer

In this episode, I talk with Chris Goulet from Birdsong Brewing Company, in Charlotte, North Carolina. Chris and some friends were so impressed by 21-year-old homebrewer, Connor Robinson, that they started a brewery to showcase his beers.

Birdsong Brewing Co. was just the fourth production brewery in Charlotte. Although they have been operating less than 3 years, they’re making award winning beer using customers’ ingredients, and they’re leading craft beer in the Charlotte metropolitan area.

Birdsong will soon expand into a larger facility with a brewhouse 3 times the size of their current one. “Happy staff make happy beer,” says Chris. So they used lessons learned, to design floor space for efficient workflow.

Chris tells us the story of their award-winning Mexicali Stout. One of Birdsong’s regular customers, Jason, brought in a bunch of peppers from his home garden. The “talented, secret genius brewer” threw them together with locally-roasted coffee to make what would become one of their most popular seasonal beers.

Chris also shares some great advice about:

  • Making agreements with the landlord
  • Educating the customer about unfiltered beer
  • Hiring a well-connected salesperson

Listener question:

From Erik Cotten: Is it local?

Book recommendation:

Check out the entire list of recommended books, click here.

Your Free Audio Book

An upcoming beer style:

Saison

Other resources:

You can reach Chris Goulet and Birdsong Brewing Company at:

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