MicroBrewr 093: Sharing profits and building community with a cooperative brewery
William Hubbard and Mike Johnson are helping to build the Broken Clock Brewing Cooperative in Minneapolis, Minnesota. It follows the cooperative brewery business model. Cooperative breweries are an increasingly popular way to build a local brewery that helps build the community. We’ve previously talked a bit about the subject on MicroBrewr Podcast and blog. Other […]
MicroBrewr 092: Email marketing for breweries
Alex Standiford in Akron, Ohio started Fill Your Taproom to help breweries attract more customers. He does that through website development, social media management, branding, and email marketing. “It’s not about trying to get people to buy your stuff. It’s about building the relationship and then providing the information that empowers them to make a […]
MicroBrewr 091: Let them do the job you hired them to do
Michael Altman was in the industry for years when he bought a brewpub. Now he’s been operating Iron Springs Pub & Brewery in Fairfax, California for 12 years. Before they opened he had to have back surgery and totally reinvent his role for the brewpub. “You really need to live, breathe and be the beer.” […]
MicroBrewr 090: State of the podcast
TRANSCRIPT: Welcome to MicroBrewr podcast. Where we talk about everything craft beer related, but especially for if want to start your own microbrewery or take your existing brewery to the next level. As usual, I’m Nathan Pierce, the host of MicroBrewr Podcast. So I just want to give you a short update today. This is […]
MicroBrewr 089: Make whiskey from high-quality craft beer
Over a few beers, Tim Obert’s friend from college, Clint, told him that whiskey is actually made from cheap beer. They got to thinking, why not make whiskey from high-quality craft beer? Thus was born Seven Stills of SF, in San Francisco, California. “I wish I would’ve taken on investment sooner.” [Tweet This] Whiskey […]
MicroBrewr 088: A brewing pedigree from Kansas to Texas
Andrew Huerter comes from a family of brewers. His parents were founding members of the Kansas City Beer Meisters homebrew club and his dad won a blue ribbon for one of his beers. Now Drew is following in their footsteps. He worked at a handful of breweries and before helping put together BrainDead Brewing in […]
Microbrewery taxes simplified; the quick guide to the complicated world of beer taxes
Taxes for a microbrewery are super complicated. It can be difficult to know what to expect, when in the planning stages of a brewery. The following article is a guest post by Daniel Hicks that gives a good overview of what you need to know when it comes to paying taxes on the beer you […]
My #1 tool for growing an email list: OptinMonster
The last few posts were about email for breweries. Why your brewery needs an email list. What your brewery can do with an email list. And how to keep your email list healthy. Now I’m going to talk about the number one tool I’ve used to grow the MicroBrewr email list automatically. You can use […]
How to build a healthy email list for your craft brewery
So now you understand that email must be an integral part of any craft beer marketing plan. And we’ve given you 51 ways to use email. Now in this last of 3 posts by Alex Standiford, you’ll develop a deeper understanding for the nuances of running a healthy email list for your brewery. Alex Standiford […]
51 things your brewery can do with email
So now you understand that email must be an integral part of any beer marketing plan. But what can you do with email? In case you’re still wondering, Alex Standiford and I brainstormed 51 different ways that you can use email for your brewery. Keep reading the entire list below, then check out the next […]
5 reasons every brewery needs an email list
I’ve said it before and I’ll say it again: if your brewery doesn’t have a website, it doesn’t exist. You know you also have to be at least on Facebook and Twitter. Instagram and Untappd also work well for many breweries. But don’t neglect email marketing as a key part of your online strategy. Email […]
How big should my brewery be?
How big should my brewery be? How many square feet do I need for a brewery? How large of a facility should I get? As the host of a podcast about how to start a brewery I have spoken with over 70 brewers, brewery owners, and other experts in the craft beer industry. So I […]