Entries by Nathan Pierce

MicroBrewr 093: Sharing profits and building community with a cooperative brewery

William Hubbard and Mike Johnson are helping to build the Broken Clock Brewing Cooperative in Minneapolis, Minnesota. It follows the cooperative brewery business model. Cooperative breweries are an increasingly popular way to build a local brewery that helps build the community. We’ve previously talked a bit about the subject on MicroBrewr Podcast and blog. Other […]

MicroBrewr 092: Email marketing for breweries

Alex Standiford in Akron, Ohio started Fill Your Taproom to help breweries attract more customers. He does that through website development, social media management, branding, and email marketing. “It’s not about trying to get people to buy your stuff. It’s about building the relationship and then providing the information that empowers them to make a […]

My #1 tool for growing an email list: OptinMonster

The last few posts were about email for breweries. Why your brewery needs an email list. What your brewery can do with an email list. And how to keep your email list healthy. Now I’m going to talk about the number one tool I’ve used to grow the MicroBrewr email list automatically. You can use […]

MicroBrewr 090: State of the podcast

TRANSCRIPT: Welcome to MicroBrewr podcast. Where we talk about everything craft beer related, but especially for if want to start your own microbrewery or take your existing brewery to the next level. As usual, I’m Nathan Pierce, the host of MicroBrewr Podcast. So I just want to give you a short update today. This is […]

MicroBrewr 089: Make whiskey from high-quality craft beer

Over a few beers, Tim Obert’s friend from college, Clint, told him that whiskey is actually made from cheap beer. They got to thinking, why not make whiskey from high-quality craft beer? Thus was born Seven Stills of SF, in San Francisco, California. “I wish I would’ve taken on investment sooner.” [Tweet This]   Whiskey […]

MicroBrewr 086: The future of apple cider in America

Nick Gunn and his wife were working for her family’s winery. They had the idea to start growing apples for cider. One of the cideries to whom they were selling apples decided to close down and they offered to sell the business to Nick and his wife who moved Wandering Aengus Ciderworks to Salem, Oregon. […]

How big should my brewery be?

How big should my brewery be? How many square feet do I need for a brewery? How large of a facility should I get? As the host of a podcast about how to start a brewery I have spoken with over 70 brewers, brewery owners, and other experts in the craft beer industry. So I […]

MicroBrewr 083: Market branding for a cider company

Fran Toves’ son challenged her to enter cider into the homebrew competition. After her 3 entries made it to the top 10, she figured it time to take the product to market and started Common Cider Company in Drytown, California. “There is no need to start a cider company with a million dollars.” [Tweet This] […]

MicroBrewr 082: Gluten free beer for a large market

Brian Kovalchuck has a background in finance and marketing and came to beer late in his career. After he helped with the turnaround of Pabst Blue Ribbon, Brian became CEO of the gluten free Bard’s Tale Beer Company in Minneapolis, Minnesota. “I wish I had been in the beer business a long time. It’s a […]