MicroBrewr 001: Setting Your Brewery Apart and the Beauty of Jorts w/ Mayday Brewery

Welcome to the First Ever MicroBrewr Podcast!!

Since this is the first podcast, I thought I’d take a second to explain what the typical game plan is for all of our podcasts.  I’m so excited to get this going since there are so many amazing people in craft brewing!  Through interviews with current brewery owners, we can dig in to see what’s working and what mistakes to avoid when planning to start or running your craft brewery.  We’ll cover craft beer trends, distribution, designing a brewing space, getting the most out of your current equipment, planning for expansions, marketing and branding, social media, raising money, permitting, festivals, getting your beer in more people’s hands and everything else in between.  This podcast is also about supporting the craft beer industry and all of the awesome people who make it up.  If you have any suggestions or a great story you think we should share, send me a message and let’s talk!  Sit back, grab your favorite craft beer and let’s have some fun!    

Setting Yourself Apart with Mayday Brewery

In our first podcast, I had a blast talking with Ozzy Nelson from Mayday Brewery.  One of first things that really made me want to talk to Ozzy is stumbling across a couple of videos that they had done to promote the opening of their brewery and a Chicken and Jorts event (if you don’t know what jorts are we’ll explain in the podcast).  You can tell that they are really having fun at the brewery and sets the tone for anyone visiting Mayday.

In this episode we’ll talk about:

  • How to raise money for your brewery
  • Picking a location and a unique way to get funding
  • Using social media to promote your brewery
  • How to get food for your customers without having a kitchen on site
  • How to book and attract bands on a limited budget
  • Putting yourself out there and building a personal relationship with your fans

Check Out Mayday Brewery

We’re all in this craft beer movement together so if you’re in the Tennessee area, make sure to check out and support a great small business in your community!  Here’s some of the links to find out more about Mayday Brewery.  Don’t forget to check out a couple of videos from Mayday which are great.

Links Mentioned in the Podcast:

Mayday Brewery Facebook Page

Mayday Twitter Page

Mayday Website

Pilot Videos for Mayday

Chicken and Jorts Promotion

DME Brewing Equipment

Your Free Audio Book

Like The Podcast?

If you want to get updates on future podcasts and join the amazing MicroBrewr community, you can click the button below. To try to give back and to show my thanks for joining, I’ll send you a free copy of our “6 Social Media Tools to Get People Talking About Your Beer” e-book.  You rock! Let me know if there’s anything else that I can do for you!

 

Sign me up!

And Finally… A Couple of Videos For Your Enjoyment

Mayday Brewery Promo Video by Storyville USA from Ozzy Nelson on Vimeo.

HC&JS promo #3 from Mayday Brewery on Vimeo.

Support MicroBrewr

Help keep MicroBrewr on the air. CLICK HERE for ways you can help.

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MicroBrewr 000: Welcome to MicroBrewr Podcast.

MicroBrewr 000: Welcome to MicroBrewr Podcast

TRANSCRIPT:

Welcome to MicroBrewr podcast. We talk about everything craft beer related, with a focus for people looking at starting their own microbrewery or wanting to take their existing brewery to the next level.

  • Do you love craft beer?
  • Are you fascinated by the variety of flavors in beer and the diversity of breweries?
  • Have you ever wondered what it’s like behind the scenes of a working craft brewery?
  • Do you dream of leaving your job and starting a brewery of your own?

Then you are in the right place!

About the host of MicroBrewr Podcast

I also answer these questions with a “yes.”

I’m Nathan Pierce, the host of MicroBrewr Podcast.

I just want to give you this heads up. I didn’t start MicroBrewr. MicroBrewr was started by Joe Shelerud. He got all of this off the ground. He did the first 12 episodes of MicroBrewr Podcast. Then I took it over from there.

So if you listen to the first few episodes and you’re not really digging it, bump ahead to episode 14 or so, and see whether it resonates with you.

Anyways, a little about me.

I was working a full-time job. It was in my field of study, I was getting paid well, and I was doing work that I cared a lot about. It was really important to me, and the benefits were great.

Then we had a change in management. Stress levels for me and my co-workers were just blowing up. My doctor wasn’t stoked. So I had to get out of there.

They say a job isn’t worth your health, so I had to put that theory to the test.

Just about a month later, I was in my friend’s wedding. A couple of the guys from Ninkasi Brewing were also in the wedding. So we got to talking. I asked them about it. They shared their beer—which wasn’t yet distributed in California, so that was cool to get to try it before anyone else—and it all sounded so great!

When I had some time to relax and assess my next move, I knew it would be to open a brewery.

I had already been thinking for a while of starting a business, but didn’t really know exactly what it was going to be. But after talking with those guys, that was it. So I set out on that plan to start a brewery. There have been some bumps in the road—I’m not really qualified. But this is my dream!

So MicroBrewr is a way for me to learn how to do this. How to start a brewery. How to build a brewery that makes great beer that’s never been made, and how to get it to others so they can enjoy it too.

If you want to learn all this, too, then MicroBrewr is the right place for you.

About the podcast episodes

MicroBrewr Podcast is a weekly podcast inspiring people who are planning to start a brewery, or wanting to take their existing brewery to the next level. We go deep to get inside the industry and inside the heads of people who work there.

There are interviews with craft brewers and craft brewery owners, answering all of your questions about starting your own craft brewery. We don’t talk a whole lot about beer—we talk more about the business of beer.

Guests share their tips on starting and operating a successful brewery. They share their inspiration with us, who are entering the craft beer industry or trying to get our own brewery off the ground.

Each of the breweries have a special story to tell, and we showcase that on MicroBrewr Podcast. We talk with every sector of the industry from nanobreweries and local microbreweries and brewpubs, to larger regional craft breweries, learning how to start a brewery.

Past guests include:

  • Ninkasi Brewing
  • 21st Amendment Brewery
  • Gordon Biersch
  • Anchor Brewing

So here’s the flow, here are some are the questions that we ask the guests:

  1. What’s the biggest mistake you ever made for the brewery?
  2. What’s the best idea you ever had for your business?
  3. Has there been a moment when you realized you finally succeeded?
  4. What is the most important thing for someone starting a brewery?
  5. A surprise question from our listeners…

We also have other guests—experts from other sectors of the craft beer industry—such as a distributor in an international market, an operator of local craft beer store, an accountant and operations consultant, and an expert of wastewater management for breweries.

There is so much more to starting and operating a successful brewery besides just making great beer. So we need to know about all of that.

And every episode ends with Happy Hour: A few fun questions to lighten the mood, get to know our guest, and get inside the industry.

The stories are really interesting, it’s usually pretty fun and always super educational and informative. Episodes are about 30 minutes to an hour long.

Try a few different episodes to get a feel for what it’s about

We have listeners in more than 35 countries and all 50 U.S. states. Our audience is made up of entrepreneurs, wantrepreneurs, and people who want to make an impact in the world, just like you!

So feel free to listen wherever you are.

You can access MicroBrewr Podcast here on the website.

But the best place to listen is in iTunes or on Stitcher Radio because you can subscribe to the show and it’ll let you know when there’s a new episode.

So please subscribe, rate, and review the show in iTunes or Stitcher. Please give me your honest feedback by leaving a rating and review. That helps me know what works for you. How you want to see MicroBrewr Podcast improve. And, honestly, it also helps boost the show in search results, so other people like you can find the show.

The website has more information

Lastly, if you like what you hear, you might want to go to the website, microbrewr.com. The website has a blog, and other great resources. Plus, there are show notes for every episode of the podcast.

If you ever miss anything or want to dig deeper into the discussion, there are notes for every episode, which has a brief overview of the show with links and other great resources about the other things we talked about in the episode.

There’s an easy link to go to the show notes for each episode. You just go to microbrewr dot com slash session and then the number for the episode.

Help spread the word

You know, one of the things I like most about craft beer is the community that surrounds it. People are so friendly and helpful.

It’s really cool that all the brewers, brewery owners, and other guest on this show just want to help others start a brewery by sharing their time and expertise by being on the show.

I would really appreciate your help in spreading the word about MicroBrewr Podcast and building the community by telling someone else about it.

Share MicroBrewr with your social networks at:

Let me know if you need anything. Let me know if there’s any way I can help you in your pursuit to start a your own brewery. You can email me on the contact form.

Support MicroBrewr

Help keep MicroBrewr on the air. CLICK HERE for ways you can help.

Subscribe on iTunes             Listen to Stitcher