MicroBrewr 002: Using a Flagship Beer To Build a Brand w/ Alamo Beer

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We Made It To Podcast #2 (I’m going to have a beer to celebrate)!

First off, I have to say thanks for the amazing support and feedback that we’ve got for the MicroBrewr site and the podcast. In just the first week of having the site up, MicroBrewr has already had over 25,000 visitors. I’ve been able to talk to so many people who are thinking of taking the plunge into starting their own brewery (or who already have) and it’s no lie that the craft beer community is awesome! If you want to subscribe to the MicroBrewr podcast instead of listening to it on the site, the podcast is now up on both iTunes and Stitcher which you can find by just searching for MicroBrewr in either program.

Using a Flagship Beer to Build a Brand with Alamo Beer Company

In the second podcast, I had the pleasure of talking with Eugene Simor from Alamo Beer Company. One of the reasons that I wanted to talk with Eugene is that he’s taken a different approach to getting into the craft beer industry by using his flagship beer, Alamo Golden Ale to build his brand. Up to this point, Eugene has used contract brewing (“kind-of”) to brew Alamo Golden Ale and is currently in the process of planning his own brewery. With his 10+ years already selling his beer, Eugene has proven his brand (which helped him get a $5 million SBA approved loan for his brewery) and has a ton of great information to share.

In this episode we’ll talk about:

How to get your start in the industry through contract brewing to prove that your brand works
Picking a distributor to sell your beer and leveraging them to increase sales
How to promote and grow your brand
The importance of focusing on your local market and creating a personal connection
What events are working for Alamo to promote their beer
Planning a brewery that will be ready for future growth
How to raise money to start your brewery and selectively choose investors

Go Find Alamo Golden Ale

Make sure to pick up some Alamo Golden Ale to give back to Eugene for sharing all of the knowledge that he has gained starting up Alamo Beer Company! Here’s some of the links to find out more about Eugene and Alamo.

Links Mentioned in the Podcast:

Alamo Beer Website

Alamo Facebook Fan Page

Spec’s Liquor to Order Alamo Golden Ale

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