I’ve just got to say that I am having a blast doing this podcast and there are many more to come. If you’re new to MicroBrewr, I’m here to help out if you’re looking at starting up a craft brewery or want to take your brewery to the next level. For the podcast, I get the pleasure of talking with a number of people in the craft beer industry to spread the knowledge to the rest of the community. If you’re thinking of starting a brewery, I’d also check out the 12 question guide you can use to help figure out the financials when in the planning stages. Welcome and if you get a chance, I’d love to connect with you through Facebook or Twitter (you can always use my contact page too!).
Telling a Story Through Beer and a Brewery w/ Adelbert’s Brewery
The craft brewing industry is full of amazing people and Sarah Zomper Haney from Adelbert’s Brewery is no exception! Adelbert’s Brewery is located in Austin, TX and focuses on Belgian-style brewing and bottle-conditions their beers. Sarah and I will discuss topics from marketing, distribution, branding, social media and everything in between.
How to use a story to name your brewery and create a personal connection with your customers
Using social media and word-of-mouth to promote your brewery
The power of the brewery tour
Bringing in food trucks and incorporating beer into food
How to make use of spare brewing capacity
Expanding distribution into other markets and educating distributors
Making your beer stand out and the importance of labeling
Converting people into the craft beer movement
Sarah’s outlook on the craft beer market
Check out the Adelbert’s Brewery or Enjoy Their Bottle-Conditioned Goodness!
Show your support to Sarah and Adelbert’s Brewery for all of the great information that they shared by going on a brewery tour or buying some Adelbert’s beer. It’s a beautiful thing when you can give back by drinking beer:) Here’s some of the ways you can connect with Adelberts!
If you like this podcast and all of the free info that I’ve been working to get out to help the brewing community, I would really appreciate it if you would give me a rating in iTunes and share this podcast with your friends. All you need to do is search for MicroBrewr in the iTunes store or you can use link this link here. Giving a rating in iTunes will continue to push the podcast up in the rankings which help get the word out to more people. The support I’ve had with three podcasts in has been so awesome and if there’s anything that I can do for your help promoting the podcast, let me know!
Help keep MicroBrewr on the air. CLICK HERE for ways you can help.
https://microbrewr.com/wp-content/uploads/2014/03/slidepodcast.jpg306750Joehttps://microbrewr.com/wp-content/uploads/2013/12/Logo3-Copy1.gifJoe2014-03-10 06:00:162017-04-09 14:55:02MicroBrewr 003: The Power of A Story w/ Adelbert's Brewery
We Made It To Podcast #2 (I’m going to have a beer to celebrate)!
First off, I have to say thanks for the amazing support and feedback that we’ve got for the MicroBrewr site and the podcast. In just the first week of having the site up, MicroBrewr has already had over 25,000 visitors. I’ve been able to talk to so many people who are thinking of taking the plunge into starting their own brewery (or who already have) and it’s no lie that the craft beer community is awesome! If you want to subscribe to the MicroBrewr podcast instead of listening to it on the site, the podcast is now up on both iTunes and Stitcher which you can find by just searching for MicroBrewr in either program.
Using a Flagship Beer to Build a Brand with Alamo Beer Company
In the second podcast, I had the pleasure of talking with Eugene Simor from Alamo Beer Company. One of the reasons that I wanted to talk with Eugene is that he’s taken a different approach to getting into the craft beer industry by using his flagship beer, Alamo Golden Ale to build his brand. Up to this point, Eugene has used contract brewing (“kind-of”) to brew Alamo Golden Ale and is currently in the process of planning his own brewery. With his 10+ years already selling his beer, Eugene has proven his brand (which helped him get a $5 million SBA approved loan for his brewery) and has a ton of great information to share.
In this episode we’ll talk about:
How to get your start in the industry through contract brewing to prove that your brand works
Picking a distributor to sell your beer and leveraging them to increase sales
How to promote and grow your brand
The importance of focusing on your local market and creating a personal connection
What events are working for Alamo to promote their beer
Planning a brewery that will be ready for future growth
How to raise money to start your brewery and selectively choose investors
Go Find Alamo Golden Ale
Make sure to pick up some Alamo Golden Ale to give back to Eugene for sharing all of the knowledge that he has gained starting up Alamo Beer Company! Here’s some of the links to find out more about Eugene and Alamo.
If you want to get updates on future podcasts and join the amazing MicroBrewr community, you can click the button below. To try to give back and to show my thanks for joining, I’ll send you a free copy of our “6 Social Media Tools to Get People Talking About Your Beer” e-book. You rock! Let me know if there’s anything else that I can do for you!
Help keep MicroBrewr on the air. CLICK HERE for ways you can help.
https://microbrewr.com/wp-content/uploads/2014/02/Alamo_Pint_Glass3.jpg281750Joehttps://microbrewr.com/wp-content/uploads/2013/12/Logo3-Copy1.gifJoe2014-02-24 06:00:552016-12-29 16:09:07MicroBrewr 002: Using a Flagship Beer To Build a Brand w/ Alamo Beer
Since this is the first podcast, I thought I’d take a second to explain what the typical game plan is for all of our podcasts. I’m so excited to get this going since there are so many amazing people in craft brewing! Through interviews with current brewery owners, we can dig in to see what’s working and what mistakes to avoid when planning to start or running your craft brewery. We’ll cover craft beer trends, distribution, designing a brewing space, getting the most out of your current equipment, planning for expansions, marketing and branding, social media, raising money, permitting, festivals, getting your beer in more people’s hands and everything else in between. This podcast is also about supporting the craft beer industry and all of the awesome people who make it up. If you have any suggestions or a great story you think we should share, send me a message and let’s talk! Sit back, grab your favorite craft beer and let’s have some fun!
Setting Yourself Apart with Mayday Brewery
In our first podcast, I had a blast talking with Ozzy Nelson from Mayday Brewery. One of first things that really made me want to talk to Ozzy is stumbling across a couple of videos that they had done to promote the opening of their brewery and a Chicken and Jorts event (if you don’t know what jorts are we’ll explain in the podcast). You can tell that they are really having fun at the brewery and sets the tone for anyone visiting Mayday.
In this episode we’ll talk about:
How to raise money for your brewery
Picking a location and a unique way to get funding
Using social media to promote your brewery
How to get food for your customers without having a kitchen on site
How to book and attract bands on a limited budget
Putting yourself out there and building a personal relationship with your fans
Check Out Mayday Brewery
We’re all in this craft beer movement together so if you’re in the Tennessee area, make sure to check out and support a great small business in your community! Here’s some of the links to find out more about Mayday Brewery. Don’t forget to check out a couple of videos from Mayday which are great.
If you want to get updates on future podcasts and join the amazing MicroBrewr community, you can click the button below. To try to give back and to show my thanks for joining, I’ll send you a free copy of our “6 Social Media Tools to Get People Talking About Your Beer” e-book. You rock! Let me know if there’s anything else that I can do for you!
Help keep MicroBrewr on the air. CLICK HERE for ways you can help.
https://microbrewr.com/wp-content/uploads/2014/01/mayday-logo.png292500Joehttps://microbrewr.com/wp-content/uploads/2013/12/Logo3-Copy1.gifJoe2014-02-09 17:00:032019-01-15 15:47:09MicroBrewr 001: Setting Your Brewery Apart and the Beauty of Jorts w/ Mayday Brewery
Welcome to MicroBrewr podcast. We talk about everything craft beer related, with a focus for people looking at starting their own microbrewery or wanting to take their existing brewery to the next level.
Do you love craft beer?
Are you fascinated by the variety of flavors in beer and the diversity of breweries?
Have you ever wondered what it’s like behind the scenes of a working craft brewery?
Do you dream of leaving your job and starting a brewery of your own?
Then you are in the right place!
About the host of MicroBrewr Podcast
I also answer these questions with a “yes.”
I’m Nathan Pierce, the host of MicroBrewr Podcast.
I just want to give you this heads up. I didn’t start MicroBrewr. MicroBrewr was started by Joe Shelerud. He got all of this off the ground. He did the first 12 episodes of MicroBrewr Podcast. Then I took it over from there.
So if you listen to the first few episodes and you’re not really digging it, bump ahead to episode 14 or so, and see whether it resonates with you.
Anyways, a little about me.
I was working a full-time job. It was in my field of study, I was getting paid well, and I was doing work that I cared a lot about. It was really important to me, and the benefits were great.
Then we had a change in management. Stress levels for me and my co-workers were just blowing up. My doctor wasn’t stoked. So I had to get out of there.
They say a job isn’t worth your health, so I had to put that theory to the test.
Just about a month later, I was in my friend’s wedding. A couple of the guys from Ninkasi Brewing were also in the wedding. So we got to talking. I asked them about it. They shared their beer—which wasn’t yet distributed in California, so that was cool to get to try it before anyone else—and it all sounded so great!
When I had some time to relax and assess my next move, I knew it would be to open a brewery.
I had already been thinking for a while of starting a business, but didn’t really know exactly what it was going to be. But after talking with those guys, that was it. So I set out on that plan to start a brewery. There have been some bumps in the road—I’m not really qualified. But this is my dream!
So MicroBrewr is a way for me to learn how to do this. How to start a brewery. How to build a brewery that makes great beer that’s never been made, and how to get it to others so they can enjoy it too.
If you want to learn all this, too, then MicroBrewr is the right place for you.
About the podcast episodes
MicroBrewr Podcast is a weekly podcast inspiring people who are planning to start a brewery, or wanting to take their existing brewery to the next level. We go deep to get inside the industry and inside the heads of people who work there.
There are interviews with craft brewers and craft brewery owners, answering all of your questions about starting your own craft brewery. We don’t talk a whole lot about beer—we talk more about the business of beer.
Guests share their tips on starting and operating a successful brewery. They share their inspiration with us, who are entering the craft beer industry or trying to get our own brewery off the ground.
Each of the breweries have a special story to tell, and we showcase that on MicroBrewr Podcast. We talk with every sector of the industry from nanobreweries and local microbreweries and brewpubs, to larger regional craft breweries, learning how to start a brewery.
Past guests include:
Ninkasi Brewing
21st Amendment Brewery
Gordon Biersch
Anchor Brewing
So here’s the flow, here are some are the questions that we ask the guests:
What’s the biggest mistake you ever made for the brewery?
What’s the best idea you ever had for your business?
Has there been a moment when you realized you finally succeeded?
What is the most important thing for someone starting a brewery?
A surprise question from our listeners…
We also have other guests—experts from other sectors of the craft beer industry—such as a distributor in an international market, an operator of local craft beer store, an accountant and operations consultant, and an expert of wastewater management for breweries.
There is so much more to starting and operating a successful brewery besides just making great beer. So we need to know about all of that.
And every episode ends with Happy Hour: A few fun questions to lighten the mood, get to know our guest, and get inside the industry.
The stories are really interesting, it’s usually pretty fun and always super educational and informative. Episodes are about 30 minutes to an hour long.
Try a few different episodes to get a feel for what it’s about
We have listeners in more than 35 countries and all 50 U.S. states. Our audience is made up of entrepreneurs, wantrepreneurs, and people who want to make an impact in the world, just like you!
But the best place to listen is in iTunes or on Stitcher Radio because you can subscribe to the show and it’ll let you know when there’s a new episode.
So please subscribe, rate, and review the show in iTunes or Stitcher. Please give me your honest feedback by leaving a rating and review. That helps me know what works for you. How you want to see MicroBrewr Podcast improve. And, honestly, it also helps boost the show in search results, so other people like you can find the show.
The website has more information
Lastly, if you like what you hear, you might want to go to the website, microbrewr.com. The website has a blog, and other great resources. Plus, there are show notes for every episode of the podcast.
If you ever miss anything or want to dig deeper into the discussion, there are notes for every episode, which has a brief overview of the show with links and other great resources about the other things we talked about in the episode.
There’s an easy link to go to the show notes for each episode. You just go to microbrewr dot com slash session and then the number for the episode.
Help spread the word
You know, one of the things I like most about craft beer is the community that surrounds it. People are so friendly and helpful.
It’s really cool that all the brewers, brewery owners, and other guest on this show just want to help others start a brewery by sharing their time and expertise by being on the show.
I would really appreciate your help in spreading the word about MicroBrewr Podcast and building the community by telling someone else about it.
Let me know if you need anything. Let me know if there’s any way I can help you in your pursuit to start a your own brewery. You can email me on the contact form.
Support MicroBrewr
Help keep MicroBrewr on the air. CLICK HERE for ways you can help.
https://microbrewr.com/wp-content/uploads/2015/06/MicroBrewr000.jpg280750Nathan Piercehttps://microbrewr.com/wp-content/uploads/2013/12/Logo3-Copy1.gifNathan Pierce2014-02-01 04:00:592016-09-28 17:13:43MicroBrewr 000: Welcome to MicroBrewr Podcast
