MicroBrewr 053: Pink Boots Society empowers women in beer
Teri Fahrendorf had been brewing professionally for 19 years when she went on a road trip. She visited 71 breweries, brewed at 38 of them, and blogged the whole way. Throughout the trip, she did meet a few other women working in craft beer. They always asked whether there were others. So they started the […]
MicroBrewr 052: Share your brewery’s story with a podcast
Joe Short started Short’s Brewing Company in Bellaire, Michigan in 2004. Today Short’s Brewing is one of the fastest growing of Michigan breweries. Their young, savvy marketing program includes a podcast. “A large part of making people aware of us,” says Joe, “is the fact that we are always able to just tell our story […]
MicroBrewr 051: Augment your brewery’s marketing plan with a podcast
Podcasting is exploding. Even breweries are using podcasts to share their story or as part of their marketing plan. John Lee Dumas, founder and host of Entrepreneur On Fire, in San Diego, California is the expert on podcasting and starting a podcast. He sheds light on using a podcast for a brewery. Podcasting can be […]
MicroBrewr 050: Have passion and be persistent
Drew Dillman from Craft Conscious, in Cincinnati, Ohio, interviews all sectors of the craft beer industry. Rather than beer tastings or reviews, he pulls back the curtain on the business of beer. Nearly 100 audio interviews are in iTunes and many more full video interviews are on the website. “It’s something new every single time,” […]
MicroBrewr 049: Planning California’s first cooperative brewpub
You’ve decided that your brewery is going to be a cooperative. Now you need to find others who will share the burden and resources. You can work together to start your own brewery. That’s what Christian Borglum and others are doing with San Jose Co-op Brewpub in San Jose, California. San Jose Co-op Brewpub is […]
MicroBrewr 048: Package your beer cheap and easy with mobile canning
You pinched every penny. You begged, borrowed, and stole to start your brewery. People are enjoying your beer at the taproom, and now you want to expand your reach. You still don’t have capital to buy a dedicated canning or bottling line. Matt Woempner, from Mobile West Canning, in San Diego, California, explains how mobile […]
MicroBrewr 047: Proof of concept for a brewpub co-op
If you’re thinking of starting a brewpub, the cooperative business model might be the way to go. Chris Hamje has been at Black Star Co-op Pub and Brewery, in Austin, Texas, since shortly after they opened. He explains how the cooperative model plays out for their operation. “There’s a lot of precedence for a worker-owned […]
MicroBrewr 046: Start your brewery as a worker-owned co-op
The cooperative business model is gaining popularity. Even many craft breweries are forming as co-ops. If you want to form your brewery as a co-op, Janelle Orsi, Executive Director of Sustainable Economies Law Center, in Oakland, California can answer your questions. The cooperative business model is still relatively unknown. A worker-owned “co-op” is usually democratically organized, […]
MicroBrewr 045: Launch your brewery with a strong opening night
You’ve spent months working toward opening your brewery, now you’re finally ready for the public. How do you come out with a bang? Henry Thornhill and friends recently opened West Cork Brewing Company in Baltimore, Ireland. They share how to put on a successful opening night. West Cork is renowned for its high quality food. Now […]
MicroBrewr 044: What every brewery should know about trademarks
There are so many stories about breweries in trademark disputes. The last thing you want is to get sued or pay legal fees to protect yourself. Paul Rovella is attorney and partner at L+G, LLP Attorneys at Law in Hollister, California. He tells us all about trademark issues for your brewery. Although “common law” provides […]